Short Bio

Poul has been helping businesses cover their unmentionables since 2009. He started out in deathcare— yep, that’s right! Funeral homes and cemeteries and crematories, oh my!— and quickly realized his legal skills at risk mitigation and love of public speaking transcended the field and applied to all businesses. Today, Poul uses his multi-dimensional background as a platform to speak to ALL businesses about the variety of ways you can CYA (Cover Your Ass…ets). He has some pretty memorable stories to share that you won’t find anywhere else, and is a great guy to grab a drink with after (or during!) the presentation.

Long Bio

My name is Poul Lemasters, and for over the last 30 years I have become a master ass-coverer through my years in the deathcare profession. Yes, deathcare. Morbid, I know, but the scariest part is how one mistake can lead to a million-dollar lawsuit. That’s why I had to master the CYA craft. I created my own deathcare consulting company — Lemasters Consulting. I’ve been helping cemeteries, crematoriums, and funeral homes make the right legal decisions so they don’t have to pay millions in lawsuits.

After a few years in this profession, I began to realize the need to cover your ass is pretty pertinent to any business and anyone. So, I started my own business where I provide coaching and consulting to companies as a public speaker — poullemasters.com. I have spent the last few years guiding businesses and business owners on making proactive legal and internal decisions to protect their businesses, and reactive solutions to do the same. I guess you could say I am addicted to helping people cover their ass.

I’m not just deathcare though — thank goodness — because that could get morbid and sad really quick. I am an entrepreneur at heart and have a few other businesses that I have started and still run. One of my ventures is Dead Ringers — deadringers.co — a telephone mystery shop service and evaluator. The premise is that over my years I have seen some horrible phone service that kills a business before they ever get to provide their services. Hence Dead Ringers was born. And yes, I do see the deathcare theme that is evolving. But, I do have a kind heart and I began my own nonprofit — CoatDrive.org. We buy new coats for kids so they can keep warm and just focus on being kids. And then there is some free time where I write and publish a free quarterly newsletter — Parliament. Each issue focuses on a specific business topic and is dispersed through the deathcare profession upon subscription. It is a business newsletter though, so businesses across other industries have started giving it a read too. Probably because they want to know how to cover their ass too. I get it; it’s pretty important stuff. You can read more below.

That’s me. As you can see, I try not to take myself too seriously. There’s no fun in that. Although, the fact that I consider myself a professional ass coverer should have already clued you in to that.